Look at the job description:
This position provides direct support to the CEO as that position's personal "press secretary," communications liaison and brand advocate. This position is to provide strategy and implementation for the CEO's internal and external communications. This position will also be expected to travel with the CEO and assist in event management and coordination pertaining to the CEO's event-specific role.
ROLES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Develop the CEO's personal brand and align with the organization's brand.
  • Create internal and external public relations/communication strategies that help channel and deliver the CEO's personal/corporate brand.
  • Build strong media relationships to secure CEO press opportunities.
  • Write the CEO's personal/corporate messaging using channels such as press releases, social media posts, video scripts, speeches, etc.
  • Work in collaboration with EAA's marketing department and its Senior Communications Advisor as a liaison between marketing/communication efforts and the CEO's communication initiatives.
  • Assist in coordinating all CEO's appearances, including press conferences, Grassroots Pilot Tour, gala dinners, program launches, Chapter visits, etc.
  • Seek opportunities to elevate brand awareness for the organization via the CEO's communications.
  • Pitch brand and programs to media to attain editorial/speaking opportunities for the CEO.
So in layman's terms - this guy would be Jeff Dunham, and the CEO would be.....Walter?