Originally Posted by
whatevrworks
The reason we are not including Sport or Recreational because they are a tiny percentage of all certificates out there. We dont care whether a private pilot only flies around the pattern every three months to stay current or flies across the country weekly. Mainly we are concerned with what led them to become a pilot, what led them to complete their training, and the issues along the way. We are mainly concerned with providing data to schools and instructors regarding the vast majority of pilots out there and how to reach those potential new pilots. When referring to return on investment I am referring to the way the large aviation organizations spend money on promoting flight training (more and more every year) with very little to show for it.
dave