What ideas have chapters tried to promote visits by prospective members to their web sites? A local flying club used Google AdWords (now called Google Ads). Google searches on keyword phrases returned a club ad link at the top of the list of search results. The club was charged for each "click" on the ad link that the searcher used to go to the club's site. Google literally calls this the "Cost Per Click", or CPC. The club spent $60-100 per month during a membership drive, which was successful enough that they generated a membership waiting list.

Have chapters used Google Ads or a similar service? Did it work for you? Are there alternatives to Google Ads?