It's a one-of-a-kind gyrocopter built by a fellow in Georgia, modeled after the classic 60s-vintage Bensen, and nicknamed by the builder as Gyronimo.
"GyroCopter" was specifically the name that Igor Bensen used for his products and the name has become common for all ultralights or aircraft of this kind; however, the FAA uses "gyroplane" for this category/class of aircraft.The media seemed to embrace the term "gyrocopter" and now many of the taking heads are experts on "gyrocopters"
Ira