I have been thinking about this some more. The flight is 15 min long for $70. Lets assume in an hour they get in 3 flights. I mean you do have to land, taxi, let people off, get new people on, taxi, take off. Those 3 flights per seat is $210 an hour that they are bringing in. Change the flight to 30 min. Charge $100 per person. You doubled the flight time for only a $30 increase in ticket price. You make $200 per hour per person. Granted this may be off since you still have to change people, taxi time etc but you get the idea. Keep in mind I'm fine with the $70 price. It's the 15 min that to me is the rip off.